Cold drink cup
Clear, can-shaped glass. SWALK COFFEE set vertically on the side, the three-stripe symbol behind it.
Brand
A brand that came out of a crossing
Swalk Coffee aims to be more than a coffee brand: a place that fits into city life and where people can settle in comfortably.
LET'S SWALKTHE RHYTHM OF THE CITYŞEHRİN RİTMİEST. 2026
01NAME
Why Swalk?
Swalk joins “street” and “walk”. The word also carries the kerb and the crossing with it. The name places coffee inside the walk rather than as a pause from it.
The line follows from there: The Rhythm of the City. The rhythm of traffic lights, footsteps, the morning crowd.
02SYMBOL
Three stripes, one cup
The symbol is drawn from a coffee cup. Three stripes narrowing downwards read both as the silhouette of a paper cup and as a pedestrian crossing.
The brand works in three colours: black (1E1E1E), yellow (FCD450) and white. On yellow the logo is black; on black it is white — a yellow logo on black is never used.
- Black · Pantone Process Black
#1E1E1E - Yellow · Pantone 122
#FCD450 - White
#FFFFFF
03CUPS
Two official cups
The brand standard starts at the cup. Swalk has one cup for cold drinks and one for hot; both are defined in the guide and no store substitutes them.
Cup design is part of the franchise agreement: packaging comes from head office and stores do not print their own.
Hot drink cup
Yellow, double-wall paper. The black three-stripe symbol on the front with SWALK COFFEE below it.
Outside the brand
- White paper cup mock-ups
- Black paper cups
- Older or different clear plastic shapes
- The yellow ceramic mug
- Any cup with the logo placed differently
04SPACE
A system, not a shop
The architecture is built on repetition. Bar, service line, seating and outdoor area are separate modules; a change in square metres changes how many modules there are, not their order.
Material and form stay fixed: tiled surfaces, plain geometry, furniture without ornament, box-letter signage. A store takes its identity from its colour combination while the skeleton stays the same.
The images below are Bağlarbaşı concept renders.
05COFFEE
Town, Street, City
The bean takes the same journey; the roast decides its character. All three are named after the scale of the city.
Town Roast
Light roast
Less heat means the bean keeps its own aroma, oils and acidity. The character of the growing region — and the caffeine — stay intact.
Street Roast
Medium roast
A medium roast spreads acidity, aroma and flavour evenly, giving a sweeter profile than a light roast.
City Roast
Dark roast
A dark roast pushes the oils to the surface, leaving it glossy. Dense and creamy in the body — the right bean for espresso.
06ELEMENTS
In hand, on the table, in the window
Everything beyond the cup follows one language too: kraft, black print, a single line of logo.
Coffee packaging
Town, Street and City Roast; kraft doypack, black print, 250 g.
Kraft bag
Kraft paper carrying only the symbol and the logotype.
Gift card
A stamp with every purchase; a full card earns a cup of coffee.
Signage
Box letters on yellow or black, logo on a single line.
07TYPE
Two typefaces
Headlines and menus are set in Oswald: narrow, upright, made for signage.
Body text is set in Newsreader: a readable, warm serif that holds up on screen.
Visual identity: Noord Design
Oswald
SWALK COFFEE
Newsreader
Exposed to less heat, the coffee bean keeps its own aroma, its oils and its acidity.