Cold drink cup
Clear, can-shaped glass. SWALK COFFEE set vertically on the side, the three-stripe symbol behind it. Every cold drink is served in this cup.
Istanbul · Est. 2026
THE CITY'SRHYTHM
Swalk Coffee started at a pedestrian crossing: step, pace, rhythm. The brand book is written, the architecture repeats, the digital platform is running. Now we are looking for partners in other corners of the city.
- 01ConceptBağlarbaşı
- 02ArchitectureRepeatable
- 03DigitalSwalk Club
- 04ModelFranchise
LET'S SWALKTHE RHYTHM OF THE CITYŞEHRİN RİTMİEST. 2026
01BRAND
Made to be walked with
Swalk is “street” and “walk” pushed together. It also echoes sidewalk — the kerb, the crossing. The brand sits where those two ideas meet: a person walking through the city, coffee in hand.
Our symbol is a coffee cup. Look closer and you see three stripes: a pedestrian crossing. The simplest possible sign for the rhythm of a city.
The brand runs on three colours: black, yellow and white. Nothing else.
02CUPS
Two official cups
A customer meets the brand through the cup in their hand. That is why Swalk has exactly two cups; both are standard and no store changes them.
Hot drink cup
Yellow, double-wall paper. The black three-stripe symbol on the front with SWALK COFFEE below it. Hot drinks and lead brand imagery are built on this cup.
White paper cups, black cups, other plastic shapes and ceramic mugs fall outside the brand standard and appear in no image.
The rest of the brand system
03COFFEE
Three roasts, three city speeds
We named the roast levels after three tempos of city life. One bean, three characters.
Town Roast
Light roast
Less heat means the bean keeps its own aroma, oils and acidity. The character of the growing region — and the caffeine — stay intact.
Street Roast
Medium roast
A medium roast spreads acidity, aroma and flavour evenly, giving a sweeter profile than a light roast.
City Roast
Dark roast
A dark roast pushes the oils to the surface, leaving it glossy. Dense and creamy in the body — the right bean for espresso.
04DRINKS
Behind the bar
Espresso-based hot drinks, cold coffee, signature refreshers, milkshakes and Turkish coffee. Eight examples:
Latte
Flat White
Turkish Coffee
Filter Coffee
Ice Lotus Latte
Strawberry & Hibiscus
Sorrel Cooler
Chocolate Milkshake
These images show the range only; no prices, sizes or menu table appear on this site. Cup design follows the two official Swalk cups.
05SPACE
A store system, not a single shop
The concept was drawn as a repeatable system rather than one shop. Bar, service line, seating and outdoor area are separate modules; the square metres change, the sequence does not.
The material language stays fixed: tiled surfaces, plain geometry, box-letter signage and clear typography. A small grab-and-go corner and a large store with a courtyard tell the same brand story.
Bağlarbaşı concept renders
06DIGITAL
Swalk Club
The brand lives on the phone as well as in the store. The app puts loyalty, payment and customer management in one place.
Screenshots taken from the Swalk Club app.
Wallet
Customers top up in the app and pay at the counter with their phone.
Swalk Pass
Every purchase earns SwalkCoin. Points turn into discount coupons.
Earning rituals
Repeat behaviour is rewarded, so the customer comes back to the same corner.
Central management
Customer data and campaigns run from head office. A store never has to invent its own marketing.
07FRANCHISE
Open your own corner
Swalk Coffee was built for multiple stores from day one: a written brand standard, repeatable architecture and a running digital platform.
- A brand defined by a visual identity guide and ready to roll out.
- An architectural system that scales from a small shop to a store with a courtyard.
- Central support on supply, product standards and staff training.
- The Swalk Club app carrying loyalty and customer management.